Understanding Sales Conversion Metrics
How effective is your sales function in your business? One way to answer that question at a deep level is to calculate conversion metrics for every…
Cool Apps: Amazon Echo
Did you ever want a secretary that could answer questions all day? While Amazon’s Echo product can’t fetch coffee, it can perform all sorts of digital…
The Power of Influencer Marketing
One of the hottest buzzwords in marketing this year is influencer marketing. Influencer marketing uses key people in thought leadership positions to spread the word about…
Five Digital Marketing Trends to Get More Customers
Online marketing is a large component of marketing for many small businesses. There are many aspects to online marketing that you’ll want to consider for your…
Could Your Business Survive a Disaster?
As business owners, we want to remain optimistic about our business’s future. But life can happen, and we need to be prepared. A good business owner…
The Death of the Annual Performance Review
If you have employees, you probably also have a process to help them understand how they are doing on their job performance. There’s a new trend…
Eight Ways to Increase Your Profits
Eight Ways to Increase Your Profits Increasing your profits might sound like it’s an unattainable dream just out of your reach. But there are a finite…
How Business Website Expenses Are Deducted
With the explosion of online businesses, one would think that there would be a standard method of deducting the cost of your business website. But some…
You Still Have Time!
One of the earliest lessons in life is that actions have consequences, and approaching retirement age without a substantial nest egg is one of those consequences….